infographics & assets

We're happy for you to share or re-publish any of these infographics - just give us a credit.


Infographic Value 2020 update 650px

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The Gross Value Added (GVA) of the UK creative industries was provisionally estimated at £111.7bn in 2018 current prices. This is equivalent to contributing approximately £12.7m every hour at current prices (i.e. before adjusting for inflation). Measured differently - by chained volume measures which are adjusted for inflation - the GVA of the creative industries is growing at more than five times the average rate of the UK economy. Read the story.

Updated: February 2020.

Related: creative exporting guide 


2018 Exports 600px


The UK creative industries exported £35.6bn of services in 2018, the latest available year of data. Exports of creative services account for 12 per cent of all UK service exports. The value of these exports grew by 8.9 per cent between 2017 and 2018. Read story here.

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Published: February 2020



UK creative economy - jobs

Creative Industries Jobs 600px

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The UK creative economy comprises jobs in the creative industries and creative jobs which are in non-creative organisations (e.g. design or marketing teams within manufacturers). It comprises an estimated 3.12m jobs or 1 in 11 of all UK jobs.

Published: June 2019.


Creative Industries data tool


A Government data tool enables you to visualise trends over time in the development of the creative industries and other areas covered by the Department for Digital, Culture, Media & Sport. 

Employment Map 600px


(Above: This data tool enables users to visualise statistics and trends from the creative industries) 


email signatures

Download images you can use as email signatures based on the value (Gross Value Added) generated by the creative industries every hour, every day or per head of UK population.



Politicians' perceptions of the creative industries

Working with Dod's Information, this website conducts annual surveys of perceptions of the UK creative industries among Members of the UK Parliament. 

 MP Perceptions Bar Chart

Published: January 2016.

Download this infographic here.

MPs perceptions Arrow Chart (600px)

Published: January 2016.

Download this infographic here.

You can also download an infographic on devolution here.


Nesta interactive visualisations


Nesta has created a series of interactive data visualisations of the UK creative economy. This includes visualisations of who hires creatives, a geographical map of the creative industries and a visualisation of the creative economy workforce.