This site is currently in beta.
Get our free monthly newsletter
The latest news, case studies, events & opportunities across the creative industries.
Thank you! You are now subscribed to our newsletter.
Oops! Something went wrong while submitting the form.

By clicking the Join Now button, you agree to our Terms of Service and Privacy Policy.

Cookies Preferences
Close Cookie Preference Manager
Cookie Settings
By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage and assist in our marketing efforts. More info
Strictly Necessary (Always Active)
Cookies required to enable basic website functionality.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Loading

Advertising percentage of GDP

updated
February 22, 2021
Published on:
October 4, 2017
January 24, 2021

The UK spends a higher proportion of its GDP on advertising than other major markets

Ad spend & GDP
Source: Warc, International aD Forecast

In 2016, the UK spent a higher proportion of its Gross Domestic Product (GDP) on advertising than any of the major international economies, according to the WARC International Ad Forecast.

For 2015, it was estimated that for every man, woman and child in the UK, £308.56 was spent on advertising.  (Source: http://adassoc.org.uk/news/uk-advertising-spend-passes-20bn-as-growth-hits-five-year-high/)

Only Australia – and this was several years ago – seems to have historically compared with the UK for its ad spend to GPD ratio. Currently, the closest markets for ad spend to GDP ratio are the US, Australia, Japan, Brazil and Canada.

Get our free monthly newsletter

The latest news, case studies, events & opportunities across the Creative Industries sector.

Thank you! You are now subscribed to our newsletter.
Oops! Something went wrong while submitting the form.

By clicking the Join Now button, you agree to our Terms of Service and Privacy Policy.