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Advertising Exports Infographics

updated
February 22, 2021
Published on:
March 16, 2020
November 25, 2020

Advertising Exports

The UK exported an estimated £7.9bn of advertising services in 2018, making the UK the second-biggest service exporting sector in the UK, after only computer services. The UK also runs a £3.6bn balance of payments surplus in advertising services, the biggest in Europe.

This data was contained in the UK Advertising Exports Report 2020, published by the Advertising Assocation, from which the chart below is taken.

Advertising Services Sector Comparison
(Above: UK Services Exports Sector Comparison. Source: UK Advertising Exports 2020, AA/UKAEG)

Between 2009 and 2018, the value of UK advertising services exports has risen from £2.4bn to £7.9bn (see chart)

Advertising Exports 2009-18
(Above: the value (in £m) of UK advertising service exports 2009-2018. Source: UK Advertising Exports 2020, AA/UKAEG)

Advertising Exports Stories 650px
(Source: UK Advertising Exports 2020, AA/UKAEG)

Download the full report here. You can also find out more about the work of the UK Advertising Export Group (UKAEG).

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