Advertising adds £120bn to UK GDP by raising the level of economic activity and boosting productivity
Advertising boosts competition
Advertising matches buyers and sellers more efficiently
Advertising accelerates the growth of new businesses and ideas
Higher levels of advertising spend increase GDP
On average, £1 of advertising spend generates £6 for the UK economy.
Advertising and the creative industries
The UK advertising industry is central to the UK creative industries. Outside of the public sector, advertising is a main source of revenue for both on and offline media:
1/3rd of UK television revenues come from advertising
2/3rds of UK newspaper revenues come from advertising
90% of UK Google revenues come from advertising
Advertising employs the services of other creative industries; from music, fashion, film production and special effects, to animation, games and photography, and provides steady income for some of the UK's most talented artists.
Advertising and employment
According to the official 2015 Government statistics, there are 499,000 advertising and marketing jobs in the UK creative economy, including 332,000 that are advertising and marketing roles outside the creative industries.
One million UK jobs depend on advertising, according to the Advertising Association.
Advertising and export
Thanks to its international reputation, UK advertising helps to export over £2bn in advertising services each year. In addition, successful advertising enables UK brands to enjoy strong international recognition, enabling the UK to export a much wider range of goods and services.
The UK’s Advertising Standards (ASA) model is the global gold standard for self-regulation.