Industry and government bodies join up to support a drive to promote UK creativity at Cannes Lions global event.
Exports of advertising and market research services generated a £5bn surplus in 2020, despite the impact of COVID.
On December 8, Moore Kingston Smith is hosting a webinar to share insights from its annual survey of UK marketing services businesses.
Forecasts for UK ad spend in 2021 have been revised upwards as UK media sectors recover from the impact of the pandemic.
The UK was the best-performing European advertising market in the 2021 Cannes Lions Festival of International Creativity.
Li Wei, Managing Director Great China, Across the Pond, explains the potential for more collaboration between Chinese brands and UK agencies
The DIT is promoting UK creative exporters under a new campaign.
Nigerian executives gave insights into Africa's biggest economy as part of the #TradeTuesday events through UK House.
Threatened by the pandemic, advertising agencies reinvented their processes and could report better than expected 2021 results.
Insights on how media companies worldwide have adapted to Covid-19 and other challenges to their businesses.
Moore Kingston Smith surveyed the media and marketing services industry to gather views on the likely effect on financial performance.
Sharing thoughts on how Coronavirus will impact the future financial prospects and staffing requirements of the media industry
Moore Kingston Smith Corporate Finance director Paul Winterflood interviews Influencer founder Ben Jeffries
Just 42 UK deals took place in the marketing and media sector in Q3 2020; which fortunately is 14% up on Q2’s low point...
We are not at all surprised to see this reduction in activity, given that the UK was in lockdown for most of this period.
The advertising campaign that helped paradontax accelerate its growth.
A TV sponsorship and content partnership helped Suzuki becoming the fastest-growing car brand in the UK.
How a new communications approached helped turn round Baileys.
How L’Oréal and its influencers changed perceptions of the True Match foundation cosmetic.
A consistent idea and a creative style have underpinned Audi UK's highly effective advertising since 1982.
An innovative TV sponsorship programme made Volvo UK newly relevant to upmarket car buyers.
An award-winning case study of the successful advertising strategy adopted in the UK by the discount supermarket, Aldi.
A cross-industry pilot to improve trust and transparency in digital using distributed ledger technology has been successfully completed.
The UK Advertising Export Group has launched a campaign to profile the country’s leading advertising and marketing service companies.
UK advertising and market research exports grew 7 per cent to £11bn in 2019.
Five reasons why international organisations partner and invest with UK advertising businesses.
Find out which agency sector is performing best financially.
Advertising services are one of the UK's most successful export categories.
How well place is UK advertising for international growth?
ABOVE +BEYOND brings together diverse talents from the worlds of film, music, PR, branding, production, media and advertising.
How design helped communicate Johnnie Walker whisky's premium status in China.
Information on overseas offices and talent highlights the international ambitions of UK advertising.
UK advertising took its message about creativity and the potential of CreaTech to the 2019 Cannes Lions International Festival of Creativ...
The UK's best agencies - as ranked in March 2019, by Campaign, the advertising industry magazine.
How L'Oréal Paris True Match went from fifth to first place in the UK.
Audi & BBH implemented a strategy that won over more upmarket buyers.
With a famous coach as spokesman, Heineken's communications strategy encouraged soccer fans to drink socially.
How parodontax became the world's fastest-selling toothpaste.
How can UK agencies adapt their approach to the Chinese market?
Working with the UK's MBA agency group helped Brazil's Embraer grow its executive jets business.
How UK advertising is adapting to grow internationally.
UK advertising companies and trade functionaries visited leading US tech firms in Silicon Valley, LA and San Francisco in November 2018.
There will be opportunities to showcase UK creativity at the 2019 Cannes Lions.
Opportunities for Chinese businesses to grow and expand their businesses through British advertising knowledge were the focus of a keynot...
Read how UK agencies can help Chinese brands achieve their international ambitions.
Read about a UK presence at the China International Advertising Festival.
To request future updates on GREAT campaigns about UK creativity, please complete this form.
What challenges today's marketers?
The Advertising Association has mapped out how advertising can power the UK's industrial future.
How humour helped Three Mobile grow its UK business.
Celebrating women who are "bold, not old".
A demonstration of the power of content to revive business growth.
How Guinness revived its challenged business.
How the German discount retailer encouraged shoppers to visit ts stores more often.
From posters to virtual reality, UK advertising has combined creativity and effectiveness.
An outline of the diversity initiatives in the UK advertising industry.
A brand campaign from VCCP and OMD shifted perceptions of easyJet, the low cost airline.
How AMV BBDO helped rejuvenate the Mercedes-Benz brand.
Read how Ogilvy & Mather London revitalised online travel provider, Expedia.
Johnnie Walker revived its brand globally by aligning it to personal progress. Find out more.
Walkers Crisps, part of PepsiCo which operates the Lay's brand internationally, has a long record of successful advertising with its UK a...
This campaign delivered £349m in the short-term and £460m delivered by promotional advertising
Find out Virgin Atlantic's first ever global brand campaign paid back more than £15 for every £1 spent on marketing.
By adopting an over-arching brand idea of the "world's local bank", HSBC created consistent, effective communications across multiple cha...
How Snickers’ big global idea delivered creative work that got people talking about the brand.
YouTube video showing the history of Cadbury Brand Advertising.
The return on investment for Walkers communication increased by 62% in four years.