Marking the survey's 31st year, this webinar will cover the key findings of Moore Kingston Smith's research, reviewing KPIs and trends across marketing services.
As well as looking back at previous year’s results, the webinar which runs from 14.30 to 16.30 GMT will also be giving a view on the impact of Coronavirus and what 2022 holds for agencies.
This discussion will feature the following Moore Kingston Smith executives: Esther Carder, Partner; Ian Graham, Partner; and Francesca Robe, Director.
It will address questions such as:
Is doing good also good for business?
How is ESG impacting new business – agency and client side?
How important are agency policies and practices to talent recruitment and retention?
Are ESG considerations impacting M&A and valuations?
Which of the Environmental, Social or Governance factors are most important to the marketing services sector?
What could the future impact be?
Before the webinar, there is an opportunity to take part in a short survey to track sentiment around expected outturn for this year, as well as looking at how the sector is planning for the future. The results from this survey will also be presented at the annual survey webinar and all results are entirely confidential, with no individual responses or comments published.