Loading
This site is currently in beta.
Get our free monthly newsletter
The latest news, case studies, events & opportunities across the creative industries.
Thank you! You are now subscribed to our newsletter.
Oops! Something went wrong while submitting the form.

By clicking the Join Now button, you agree to our Terms of Service and Privacy Policy.

Cookies Preferences
Close Cookie Preference Manager
Cookie Settings
By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage and assist in our marketing efforts. More info
Strictly Necessary (Always Active)
Cookies required to enable basic website functionality.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Advertising

NEWS: UK exports £6.9bn of advertising services

updated
February 22, 2021
Published on:
September 23, 2019
January 5, 2021

UK exports £6.9bn of advertising services

Exports of advertising services from the UK grew 18 per cent to £6.9bn in 2017, reporting much faster growth than the 7 per cent rise in the value of the UK's overall service exports during the same period.

The figures, collated by the Office for National Statistics and published in an Advertising Association report, confirmed that the total value of UK advertising services exports has more than doubled from £2.4bn in 2009 and that UK advertising runs the largest trade surplus in Europe - some £3.8bn.

The UK advertising industry is highly competitive on the global stage. For instance, since 2005, it has won more awards per capita at the Cannes Lions International Festival of Creativity than any other country.

A recent survey by Credos, the UK advertising industry's think tank, found that 90 per cent of UK advertising businesses generate income from international markets, and overseas clients accounted for nearly a third of the total revenue at the companies surveyed.

Launching the organisation's report, AA Chief Executive Stephen Woodford said: "This is just the beginning of what our sector, a proud member of the UK's world class creative industries, is capable of. The future of exporting our sector's creativity - indeed UK creativity - around the world is in our hands."

The report was published as part of Export Month, an advertising initiative, encompassing industry activities in China, Japan and the UK.

To request a copy of the report, contact chris.sutcliffe@adassoc.org.uk

Get our free monthly newsletter

The latest news, case studies, events & opportunities across the Creative Industries sector.

Thank you! You are now subscribed to our newsletter.
Oops! Something went wrong while submitting the form.

By clicking the Join Now button, you agree to our Terms of Service and Privacy Policy.