What is your product, service or experience?
We are driven by an insatiable curiosity for how music works. And a belief that technology can amplify human creativity. We understand that music is now art and science, so we’re building AI tools that collaborate with creatives to get there. Unlike other industries where personalisation and contextualisation play a big role, music and audio still fall behind. The enormous hurdles that have to be overcome to prepare a song for use, mean that licensees resort to delivering a mass-market solution that they hope satisfies most of their end customers. Instead of tailoring to each individual's taste or context. Customers utilising our technology can capitalise in scaling music usage leading to hyper-personalisation of music to fit their needs.
How does it deliver on the outlined criteria?
Our goal is to allow brands, apps and creators to transform customer experience via the emotional power of high quality adaptive AI powered music, with ways of working that make this faster, simpler and more affordable.
How and when did it start, and where has it got to now?
We started in 2017 in London and since then we've been nominated for two awards at the 2020 Festival of Media Global Awards. Won OMMA award for Media Elements/Audio Creativity and Ingenuity, Drum Award in November 2019 for Most Effective Programmatic Media Partnership
What is its future potential?
We collaborate with a number of grass-roots musicians from the UK – Including our very own co-founder from Fade Black and we’ll be collaborating with more artists in the future allowing the creativity to collaborate with AI and technology, bringing something truly powerful to life!
How do you think being a CIC CreaTech One to Watch 2021 can benefit your business?
We would love to spread the word about our technology as far and wide as possible, highlighting the incredible impact it has on the industry. Our use cases are limitless and can reach brands from across the world and industries and help them deliver the best music experiences to their audiences.