Our new "Theatre App" lifts the curtain on the magic of theatre, inspiring the next generation of theatre makers and artists. Our creative digital technology will take audiences through a ground-breaking immersive experience using AR and 3D modelling tools to allow users to create their own set, costume, lighting and sound - then watch their choices come to life in a mini-performance.
The project was initiated at the start of the pandemic during the theatre closures, it's aim being to help those studying theatre or drama to give them representative training. It's part of the work of Theatre Director, Beck Gadsby and Technical Director, Darius Powell, who have been collaborating for almost 5 years to understand how tech can help to inspire the next generation of theatre artists and attendees, for a more sustainable, stronger future for the industry. The Department for Culture Media and support identified an 18.7% drop in young people attending theatre. Our work has focused on how we can address this issue: we believe the solution is connecting with young people through technology familiar to them, hence, "Theatre in the Palm of Your Hand."
The app is now live and launched, and we are currently working hard to promote awareness of the project through social media advertising and educational workshops in schools, colleges and universities. The future aim of the app is to include other productions - ones that are live - to link young people to productions and encourage them into theatres. We hope to have a variety of productions on the app in future, to help engage young people and help them learn about the process of making theatre, but also help to support theatre through ticket sales.
Currently, we need help to build brand awareness and trust in the app, which we hope CreaTech One to Watch will help us in this process.