An animated 3D lion celebrated each UK win at the 2017 Cannes Lions International Advertising Festival.
Arts & Culture
Arts & Culture enhance quality of life and education. (Image: The Hepworth Wakefield museum © Marc Atkins).
Craft makers contribute to economic growth in sectors such as manufacturing, retail and hospitality, driving innovation in products and processes through their materials knowledge.
Creative technologies, such as motion capture, are unleashing innovation and new ways of working across the UK creative industries. Use this section to find out more.
Design is used strategically in commercially focused businesses to create everything from consumer electronics to corporate identities, interiors to interactive interfaces, and furniture to classic album covers.
UK fashion has a global appeal, whilst supporting almost 900,000 UK jobs and contributing £28bn to the economy. (Image: Vivienne Westwood AW 16, Shaun James Cox/BFC.)
With over 30 years’ experience of producing successful titles, such as RuneScape® from Jagex® Games Studio shown here, the UK is a world force in the games industry.
The UK's live music scene is a world leader - encouraging 12.5m music tourists to spend an estimated £4bn in the UK during 2016. (Picture credit: Nick Cordes, Glastonbury 2013)
UK publishing is a world leader encompassing books, online, magazines and news formats.
TV & Film
The UK TV and Film sector is an international success story. (Image credit: Idris Elba, at the Screen Actors Guild Awards. Photo by Jason Merritt/Getty Images for Turner.)