UK advertising has a global reputation for effective digital innovation, as demonstrated by the award-winning "The Other Side" campaign, shown here, produced for Honda by W+K London.
Five reasons why overseas organisations choose to invest or partner in the UK advertising sector.
Find out about the UK advertising industry and how it fuels the UK economy.
UK agencies have created success stories for some of the world's largest brands.
Where to go for further information.
Discover the most successful UK agencies from these league tables.
How can big businesses keep innovating?
An insight into the financial characteristics of UK marketing groups.
UK advertising has a reputation for being both commercially effective and creative. Hear Ian Priest, President of the Institute of Practitioners in Advertising, explain why.