reasons to CHOOSE The UK Games sector


1. The Large market opportunity


About half of UK households contain a games console (Source: Ofcom) and it is estimated that collectively they spent £3.48bn on video games software, hardware and related accessories in 2013 (Source: MCV).

The BBC reported that the UK games sector contributed £947m to UK Gross Domestic Product in 2012, with UK-based studios investing £427m in creating games. Games revenues are estimated to account for 40.2% of the UK entertainment market, and to be growing at 4% in the latest period (Source: MCV). 


2. It is An attracTive base for investment and R&D


The UK is the number-one business location in Europe, with a business-friendly policy, regulatory and tax environment. It offers a rich and diverse ecosystem of talented people, trade partners, educational establishments and suppliers.

Ukie, the association for the interactive entertainment industry, successfully campaigned for tax credits for games production, similar to those the UK offers in film and animation. 

According to a 2014 pan-european survey conducted by Games Developer Conference (GDC), the UK is considered to offer the best tax incentives for games developers in europe. 

The UK is also investing in its next generation of games talent. Ukie, which estimates that there are more than 50 UK universities providing 140-plus specialist courses in games, also successfully lobbied to update the schools curriculum

Below, watch Jo Twist, CEO of Ukie, talk about the importance of the UK's games sector and investing in the next generation of UK games developers.



3. A reputation for Innovation and creativity


The 400-plus respondents to the 2014 GDC Europe survey also named the UK as the source of the best games both 10 years ago and in five years from now.

The UK is at the forefront of a number of global trends driving the digital games market, especially the spread of social, massive multiplayer online (MMO) and mobile games variants. The increased availability of super-fast broadband infrastructure, tablets and smartphones is supporting this growth. 

Within the more mainstream games segment, UK-produced titles such as Grand Theft AutoLittle Big Planet, Fable and Batman: Arkham have established a reputation for genre-defining originality (Source: Nextgen, Nesta report). The UK games sector has also developed technologies later adapted for other uses in areas such as training, visualisation and simulation.


4.  Its International outlook


Overseas trade missions for UK games companies, such as this trip to San Francisco, are enabling even small companies to think globally. The UK already provides the European headquarters for global overseas games companies, including Microsoft, Sony, Konami, Take Two and many others.

It is estimated that 95% of all UK developers are exporters, and collaboration between UK games companies and overseas partners/clients is also a common phenomenon. During 2013, more than 80 UK SMEs attended three of the largest international trade shows, with £11m of new business generated at one event, Gamescom.


 5.  The supportive infrastructure


In addition to the UK commitment to ensure that 90% of the UK has access to a 24Mbps internet service, (see UK Parliamentary report), games companies operating in the UK already have access to sophisticated support services for games publishing, marketing, server capacity and IT infrastructure. Ukie also provides business support services, such as drop-in clinics, across the games industry.