Advertising Case: AUDI


In 2010 Audi made a leap that no other prestige car brand had done; it launched a small car, the Audi A1. Communications were spread across the biggest media formats available, representing ‘small’ as a hallmark of superiority and modernity. The campaign attracted new customers, and helped the A1 exceed its sales targets, returning £4.40 for every £1 spent.

Audi 2012

 

Award

Bronze

Company

Audi

Brand

Audi A1

Sector

Automotive

Agency

Beattie McGuinness Bungay

Country of origin

UK

Link to full case study

IPA