Sir John Hegarty (above), a co-founder of the successful advertising networks, Saatchi & Saatchi & BBH, will lead an eight-week course to equip companies with tangible tools to help them win through the application of creativity.
In a long career in advertising, Sir John has won many awards and industry accolades, and also co-founded The Garage Soho, a seed stage Venture Capital fund that believes in building brands.
The Business of Creativity course combines weekly, on-demand lectures with sessions with creative experts, Q&A facilities and curated supporting materials.
It is aimed in particular at media, marketing and comms functions at all levels of seniority.
For more details, visit https://www.businessofcreativity.com/