The British Council’s biennial Edinburgh Showcase is the single biggest opportunity for UK theatre companies to introduce their work to international promoters. The programme comprises of new work that represents the very best of contemporary theatre and dance, reflecting the breadth and diversity of British performing arts.
Since the British Council’s first Showcase in 1997, the event has given over 200 theatre and dance companies the opportunity to tour overseas, building new relationships and opening up new markets for the UK’s performing arts sector. For example, as a direct result of the 2011 Showcase, theatre company 1927 has taken The Animals and Children took to the Streets to over 49 international venues in 25 countries across 5 continents. The production has played to tens of thousands of audiences in venues and locations as diverse as non-theatre spaces in Nigeria to the Avignon Festival in France.
As well as presenting high-quality live performance, the British Council curates a supporting programme of artist interviews, industry know-how sessions and critical debates which seek to contextualise the work shown.