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Ones To Watch 2021
GEEIQGEEIQ

GEEIQ is a SaaS data platform that provides comparable marketing metrics, benchmarking and insights on 100,000+ esport and gaming partners to help brands identify their customers within the 2.7bn gamers globally. We also monitor all branded activations for competitor analysis and content optimisation. We help educate marketers on all of the opportunities within this space at scale to reduce friction in partnerships at every stage.

Having starting development in late 2018 with a beta release in late 2020, GEEIQ is already used by global brands including L'Oreal, Gucci, Coty, Tommy Hilfiger as well as leading game publishers, esports organisations and global agency groups.

We have already helped make industry changing in-game marketing partnerships that have reached tens of millions of players and the wider world through press from publications such as VogueBusiness, Polygon, Crunchbase, ABC news, Hypebeast and many many more.  

https://www.polygon.com/22446454/gucci-garden-experience-roblox-purses-ugc-price-marketplace
https://www.highsnobiety.com/p/the-north-face-gucci-pokemon-go-available-now/
https://www.theverge.com/2021/3/19/22340621/gucci-virtual-25-sneaker-ar-vrchat-roblox
https://www.marketing-interactive.com/gucci-puts-gaming-twist-to-foreverguilty-campaign-with-branded-island-on-animal-crossing
https://www.businessinsider.com/gucci-sim-4-clothing-grimcookies-harrie-treehouse-off-the-grid-2020-10

In the future GEEIQ aims to be the entry point for all brand and gaming partnerships, helping educate both parties about the nuances of the industry and simplifying processes including contract negotiation, asset management and reporting.

By being part of CIC CreaTech One to Watch will shine a spotlight on the successes of GEEIQ to-date as well as highlight the potential for new brands to get involved within the gaming and esports opportunities.

We are funded by early-stage investors from the UK, as well as founders of current and existing gaming entrepreneurs. We are currently in the selection process for some of the most prestigious advertising awards for some of the activations we have helped produce and opening new revenue models for both game publishers & the brands themselves.

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