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The Market for Craft 2020

Published on:
June 24, 2020

The first report to identify and gauge appetite for British craft for over a decade reveals our passion for craft has never been greater – 73% of UK adults had bought craft in 2019 – snapping up almost 25 million handcrafted objects.  In a significant shift, almost a third (32%) of today’s buyers are aged under 35 – making this demographic the biggest buyer of craft today.

The report was implemented by the Crafts Council and eight leading national partners* (among 5,000 UK residents, 1,500 US citizens and 1,700 professional makers and implemented prior to the COVID-19 pandemic.  It has subsequently been layered with a further Crafts Council survey carried out among 573 UK-based makers post lockdown.

More resources on the Crafts Council site.