A Judge's view: Jo Farmer,  Lewis Silkin

Jo Farmer (600px)

Being involved in the h.Club 100 Awards was not only an enjoyable way to spend an afternoon but also a privilege and, given the high-calibre of nominees for the Cross Industry Collaboration category, our role on the judging panel was not straight-forward.

Never before has collaboration across industries been so imperative in ensuring that the vast range of UK creative organisations continues to be seen and celebrated. Innovation plays a key role in achieving this in an increasingly crowded marketplace.

It is very positive to see the variety of nominees this year, from artists to marketers and from technologists to those in commercial functions, which reflects the importance of the category to everyone involved in the industry. 

One of the key themes in this industry, which is underlined by the shortlisted entrants, is that the way in which audiences consume entertainment and information has evolved. Whether this is due to advances in technology or because of altering lifestyle patterns, it is crucial for creatives to adapt their own techniques to ensure that their work continues to be relevant.

They have to broaden the platforms on which their work is distributed to stay relevant and front of mind given the staggering volume of content now competing for audiences’ attentions.  It is abundantly clear from the impressive breadth of this year’s nominees that this is being achieved.

Jo Farmer is a Partner, Head of Brands & IP Legal Practice Group, at Lewis Silkin, and was one of the judges of the 2016 Creative Industries Council for Cross Industry Collaboration.