Creative industries unveil growth strategy
The industry members of the UK's Creative Industries Council (CIC) have identified five key areas as part of a new strategy to maintain and grow the UK’s position as a world leader for the creative industries.
Launched to industry and Government at an event attended by Vince Cable Secretary of State for Business, Innovation and Skills and Sajid Javid, Secretary of State for Culture, Media and Sport and Minister for Equalities, hosted by Facebook, the strategy - for the first time - unites the creative industries and identifies the significant role the sector will continue to play in the UK’s economic recovery.
It acknowledges that creative industries generated more than £71 billion gross value added in 2012 – a 9.4 per cent increase between 2011 and 2012 that surpasses the growth of any other UK industry sector. These includes support for 1.71 million jobs and creation of 890,000 people in other sectors as part of the creative economy.
The strategy identifies five priority areas fundamental to future success:
- Education and skills: Building on the industries’ long history of excellence, having an education and careers system that inspires and supports the next generation; increased employer engagement with schools and investment in skills; and better opportunities from people of all backgrounds.
- Access to finance: Creative businesses need improved knowledge of how to access and secure finance to grow, with a wide range of financing options and incentives available and an increased number of creative industries companies receiving investment.
- Infrastructure: The UK should have one of the most advanced communications infrastructures and regulatory environments in the world to ensure it is a competitive place to do business. with the aim of being in the top five countries in the world for digital infrastructure.
- Intellectual property: Ensuring the intellectual property framework continues to promote a strong and balanced copyright regime at home and abroad.
- International (exports and inward investment): Doubling the value of creative industries service exports from £15.5 billion in 2011 to £31 billion in 2020 and getting more UK creative businesses exporting by helping 15,000 companies to sell abroad [compared to 7,500 in 2013/14]. This follows an announcement on international strategy earlier this week from UK Trade & Investment.
Business Secretary, Vince Cable said: “British designers, musicians and filmmakers have put the UK on the world map with their creative talent. They have also played a big part in driving our economic recovery. UK creative industries generate £71 billion in revenue each year and support 1.71 million jobs - that’s equivalent to four times a city the size of Manchester. We want this sector to continue to thrive so it’s important that government and industry keep working together to foster the right environment for creative industries to succeed and inspire young people to follow in the footsteps of the many creative heavyweights that Britain has produced.
“Create UK embodies this partnership and builds on UKTI’s international creative industry strategy to ensure that British businesses can stay ahead of their rivals around the world and keep supporting growth in our economy.”
Culture Secretary Sajid Javid said: “From film to video games, fashion to architecture, our world leading creative industries are a veritable powerhouse. They drive growth and outperform other industries, with employment increasing at around five times the rate of the national average.
"I have been continually impressed by the energy, creativity and entrepreneurial spirit in the sector - they are an integral part of what makes Britain great and the Create UK campaign will be instrumental in promoting the sector both here and abroad. ”
Nicola Mendelsohn, Facebook’s Vice President of EMEA and Co-Chair of the Creative Industries Council, said: “The UK is a world leader when it comes to the creative industries. This week, the #CreateUK campaign sees the industry and government come together to celebrate the best of the UK Creative Industries.
"The sector plays a significant role in the economy and how the UK is viewed on the global stage but we are trading in an increasingly competitive marketplace and cannot take our position for granted. Together we need to continue this momentum to ensure we are inspiring and equipping the next generation of talent; helping creative businesses to start-up and grow; and maintaining the UK’s international competitiveness. Government should now make the creative industries one of its official industrial strategy sectors to build on this UK success story.”
See the full report here.
#CreateUK is a week-long digital event to champion the success of the sector, explore the employment opportunities and look at what makes the UK’s creative industries so exceptional. #CreateUK will showcase the best of the UK Creative Industries to the world and provide a forum for like-minded people to share views, provide advice and make new contacts in the industry.
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Notes to editors
Creative industries includes: architecture; advertising and marketing; crafts; design (product, graphic, fashion); film, TV, radio and photography; IT, software and computer services; museums, galleries and libraries; music, performing and visual arts; and publishing. Figures on the sector’s economic contribution are available at: [to be added Monday]
About the CIC
Set up in 2011, the Creative Industries Council works for growth in the sector, focusing on opportunities and barriers to growth. Council members are leading people from across the creative industries,
The Council is co-chaired by Nicola Mendelsohn, Vice-President for Europe, the Middle East and Africa at Facebook, the Secretary of State for Business Innovation and Skills, Vince Cable and the Secretary of State for Culture, Media and Sport, Sajid Javid.
About the Strategy
The recommendations for each area were developed by working groups and informed by wider engagement with the sector and beyond. Consultation varied from questionnaires to in-depth interviews to open workshops — for example, over 120 people attended one of the four sessions held in London and Manchester on international issues.