music app achieves almost 2.3m sessions worldwide


A music app developed in the UK to give players a sense of what it takes to manage aspiring musicians has attracted nearly 2.3m sessions worldwide and nearly 300,000 in the UK.

The Music Inc free app was developed in a collaboration between UK Music, the Intellectual Property Office and Aardman Animations, and is designed to enable young music fans to experience the realities of managing artists in the digital age.

As of March 2016, the app has had 100,000 new UK players and 600,000 international users since launch. Nearly 300,000 sessions were completed in the UK with 2.29m worldwide.

The average time played is 17.45 minutes in the UK and 21.57 minutes internationally. In total 95,245 hours have been played in the UK and 820,498 internationally.

Jo Dipple, CEO of UK Music said: “Music Inc has been a huge success. We have engaged with hundreds of thousands of young people who we hope now have a better understanding of how a modern music business works. This new version deepens game play and will engage and educate more young people around issues of copyright and the business side of music. It highlights the hundreds of different jobs available to young people who have a passion for the industry. We are thrilled that so many music fans are enjoying Music Inc.”

Dan Efergan, Digital Group Creative Director at Aardman added: “Games provide a powerful way to simulate situations while stimulating thought around them. Music Inc presents a microcosm of the real music industry with all of the exhilaration and pressure that comes with setting up your own music company. From the humble beginning of a simple bedroom studio through to running a mighty musical empire Simon Cowell would be proud of - Music Inc lets you do all this virtually, inspiring young minds to get out there and try it for real.”

The game was launched on 28th March 2015 with Oritse Williams and Jo Dipple at Urban Development, an industry take over in London for 16 – 24 year olds.  

Download the game below:

iTunes –

Android –

There are no in app charges.