UK ADVERTISING EXPORT GROUP
LAUNCHES ‘MADE GLOBAL’ CAMPAIGN
New Brand Film Shows Story Of UK Advertising’s Role As A Global Hub
The UK Advertising Export Group (UKAEG), a UK advertising industry marketing partnership with UK Government, has launched a new campaign to profile the country’s leading advertising and marketing service companies.
The campaign, ‘Made Global’, produced by The Mill with strategy by adam&eveDDB, will be rolled out across international industry events this Autumn and Winter including Advertising Week 2020, The Drum’s Agencies4Growth Festival and the British Council Virtual Festival which will run in both the UK and China.
It is led by a new 2-minute long film which can be viewed here, features work from UK based companies for global brands.
It aims to show that the UK’s advertising market is not just a gateway to Britain; it’s a gateway to everywhere and underlines how the country remains open for business during the ongoing coronavirus crisis. The film will be supported by a B2B social media campaign coordinated with the team at the Department for International Trade, targeting international buyers interested in buying world-class advertising and marketing services.
Read the full release.