creative jobs and exports outpace rest of UK economy


The creative economy added new jobs at more than twice the UK economy average and creative exports grew more than four times faster, according to new official statistics.

The figures highlight the importance of creative enterprises to the UK ahead of the publication next month of a new industry-led strategy to support future growth in creative sectors.

Total employment in the UK creative economy - the sum of jobs in the creative industries plus creative occupations in other industries - rose by 5.1 per cent in 2015 to 2.9m. Within the creative industries specifically, the number of jobs rose by 3.2 per cent to 1.9m.

By comparison, average UK employment only rose by 2 per cent during the same period.

This successful record in job creation was also matched by an impressive performance in export growth during 2014, the latest available year of data.

The value of services exported by the UK creative industries rose by 10.9 per cent to total £19.8bn in 2014.

Across the UK economy as a whole, the value of all service exports rose by a more modest 2.3 per cent during the same period.

Creative services now account for 9 per cent of all UK service exports - a higher figure than the contribution the creative industries make to the domestic economy (5.2 per cent).  

Since 2009, creative services exports have grown by almost 49 per cent, compared to the 29.6 per cent average rise for in the value of service exports across all UK industries.

In 2014, the fastest-growing creative export sectors were publishing (up by 62 per cent) and film, TV, radio and photography (up 17 per cent).

The majority (£11.4bn) of creative services exports were to Europe. In creative industries such as advertising and marketing, the proportion of service exports that went to Europe was as high as 70 per cent of the total. 

The new strategy will be published by the Creative Industries Council, an industry-led partnership with government, which has published previous recommendations to stimulate growth in creative businesses.