research & publications




The UK Government has set out its policies to increase the Gross Value Added generated by digital sectors from £118bn in 2015 to £200bn by 2025 and improve digital infrastructure and skills through all parts of the UK.

Measures announced included:

  • support for fixed and mobile broadband connectivity and creation of a Business Connectivity Forum, to be chaired by the Department for Culture, Media and Sport, 
  • a new partnership to encourage digital skills in the wider UK population, linked to specific initiatives from the private sector
  • a pledge to establish five international tech hubs in emerging markets to create and develop partnerships between UK companies and local tech firms

Download the full strategy paper here.

Read Culture Secretary Karen Bradley's digital strategy launch speech here.

Published March 1, 2017.


Govt publishes New data on creative and digital industries

The Department of Culture, Media and Sport estimates that the creative industries generated Gross Value Added of £87.4bn in 2015, an increase of 7 per cent since 2014 and 34 per cent since 2010.

The UK government department has provided a new analysis of the sectors over which it has policy responsibility, providing separate figures for the creative industries, digital industries, culture, sport, gambling, telecoms and tourism.

The total GVA for the DCMS sectors is estimated as £221bn in 2015 or 13 per cent of the UK's total GVA. It estimates that the sectors overseen by the DCMS are growing faster than the rest of the economy, expanding GVA by 3.6 per cent since 2014, compared to the 2.3 per cent increase in the rest of the UK economy. 

Source: DCMS Economic Estimates

Published: September 5, 2016. Updated: February 2017.


CBI urges govt to strengthen creative Industries' global position

Ministers should improve diplomatic support, data and best practice-sharing across the UK creative industries to improve their international position after the EU referendum, a report has urged.

The report from the Confederation of British Industry, the business employers' organisation, says there is "surging global demand" for creative services and goods from the UK.

But it calls on the goverment to take specific actions to support the international efforts of UK creative organisations.

Download the full report here.

Published: September 12, 2016.

create together Strategy report

Create Together is a growth strategy for the UK creative industries, developed for industry and by industry with support from government. It represents a shared vision and is action-orientated to support the growth of the creative industries for the next five years.

Download Create Together report. See other Creative Industries Council stategy reports and infographics

Published: June 2016.

creative businesses grow across UK regions

The creative industries are growing more rapidly than other sectors in most parts of the country, according to a report by Nesta and Creative England.

The study, 'The Creativity of Geography in the UK: Creative clusters, creative people and creative networks', calculates that between 2007 and 2014 more than nine in ten of the 228 metropolitan areas (or Travel-to-Work-Area geographies) that make up the UK experienced faster growth in the number of creative businesses than the whole business population.

Over two-thirds of these areas also saw faster growth in creative industries employment than in overall employment too.

It identifies areas across the UK where the creative industries have concentration, growth or both. An interactive map of the data is available here.

Source: Nesta/Creative England report

Published: June 2016.


Every day Uk exports More than £50m of creative services

The UK's creative industries exported £19.8bn of creative services during 2014 - equivalent to £54m every day.

This represents an increase of 10.9 per cent over 2013, and reflected strong export performances from advertising and marketing, film and TV, tech, and publishing.

The '*Create UK' strategy for the UK envisages a doubling of international exports by 2020.

Source: Creative Industries - focus on exports

Published: June 2016.


creative economy adds jobs at more than twice UK average

Total jobs in the UK creative economy grew 5.1 per cent to 2.9m in 2014, compared to the average 2 per cent rise in jobs across the UK economy as a whole.

Creative economy jobs include all jobs in the creative industries plus creative occupations in non-creative organisations such as manufacturing or retail.

One in 11 of all UK jobs is now a creative economy job.

Source: Creative Industries - focus on employment, June 2016.


Plan to create 1 million new creative Jobs

Nesta, the innovation charity, has developed recommendations to create 1 million new jobs in the UK creative economy by 2030.

The body's proposals include:

  • Encouragement of multi-disciplinary education by transforming STEM educational criteria (science, technology, engineering and mathematics) into STEAM by including an arts element
  • Establishment of a £100m competitive fund to develop clusters outside London, using matched funding from the private sector, local authorities and cultural funders
  • Creation of a fund to invest in ultrafast digital infrastructure (speeds approaching 1Gbps) to cover research and development of faster connections, development of new commercial applications and services; and analysis of behaviour in faster speed households
  • Promotion of innovative financial models by publicly-funded arts bodies such as the Arts Council England, Creative Scotland and the British Film Institute to encourage additional funding in the creative industries
  • Creation of a National Lottery distributor for the video games industry, following the BFI model

Download the report here.

Published: April 2015.


Progress on Strategy for UK Creative Industries


Create UK logo


In 2014 a partnership of government and industry agreed an ambitious strategy to develop the UK's creative industries both at home and abroad to 2020 and beyond.

The approach was launched as part of the *Create UK week of announcements and events. Download information about the strategy here.

A progress report on the strategy was published in March 2015.

Updated: March 2015.


Record growth for UK creative industries in 2013

The UK creative industries generated a record £76.9bn of Gross Value Added in 2013, growing faster than any other UK industry, according to data from the DCMS. The industries now account for about 5 per cent of total GVA in the UK, their highest ever share. Creative exports from the UK were worth £17.3bn in 2012, or 8.8 per cent of total export services from the UK.

Download the full statistics here.

Published: January 2015.



This report, by BOP Consulting, compiles a range of statistics that underline the contribution of London's Soho district to the UK creative economy. It includes data estimating that more than 20% of London's creative jobs are based in Soho, and that the area has won nearly 200 major creative awards in the last decade.

Download report.

You can also watch this short film which celebrates the creativity of Soho, with contributions from leading UK figures in advertising, theatre, fashion, film and post-production.

 Published: June, 2014.



An international ranking of 30 cities by PwC, the professional services group, has placed London in top position based on a number of business and cultural criteria.

The 2014 Cities of Opportunities Index has selected London as the global leader in terms of its financial influence, reputation as an urban gateway, development and design capabilities, and access to technology, ahead of the likes of New York, San Francisco and Singapore.

London was also joint top with Seoul for technology readiness, and top for software and multimedia development and design.

David Snell, partner, PwC in London, said: "What's particularly interesting is the the city's growing digital reputation. There's no doubt that this is linked to London's impressive performance across indicators on education, technolgy access, skills and ease of doing business."

The report warns that in order to maintain its pre-eminence,  London needs to beware of factors related to cost, sustainability and the environment.

Download the report here

Published: May 2014.


creative industries at heart of UK Transformation

A detailed study, by Enders Analysis and Bain & Company, argues that the increase in smartphones, broadband and consumption of digital content, has left the UK "digitally ready", with the creative industries "at the centre of the UK's digital transformation".

In the report, they call for UK policy-makers to prioritise technical infrastructure rollout, addressing shortages of creative skillsets especially for small businesses, and ensure there is a supportive fiscal climate for UK creative companies, particularly start-ups.

They also examine the potential of big data to help creative industries increase understanding of their consumers and profile the impact of digital technology on sectors including fashion,TV, crafts, newspapers and books.

For more information, download report from

Published: March 2014


UK creatives are "modern makers" 

Drawing connections between many different areas of UK policy, this report, published by the IPPR think tank, examines how changes to investment, commissioning policies, tax reliefs, copyright law, digital infrastructure, workforce development and training, regional support and export promotion could maximise the UK's existing comparative strengths across the creative industries.

See this video below.


You can download the full report from the IPPR website here.

Published: February 2014.



Creative Nation 319Px Wide

The CBI, the UK business group, believes UK music artists could double their share of US album sales by 2025 with the right support, helping to boost the economy and jobs.

Launching its Creative Nation report, the CBI outlines how the UK Government and industry can work together to help this sector build on its current success. Creative industries, including film makers, video game developers and fashion designers, already make a vital contribution to the UK economy, estimated at more than £70bn a year.

The CBI is calling on the Government and industry to build on existing progress with a strategy which includes the following actions:

  • Ensuring creative firms can access the finance they need to grow
  • Boosting the development of in-work skills and ensure the apprenticeships system is suitable for creative industries
  • Tilting the playing field to help creative businesses export and expand overseas
  • Ensuring the Competition and Markets Authority is responsive to changes in product and geographic boundaries.

Find out more about the CBI's strategy.

Published: January 2014.




The UK's creative economy is one of its great national strengths, historically deeply rooted and accounting for around one-tenth of the whole economy. It provides jobs for 2.5m people – more than in financial services, advanced manufacturing or construction – and in recent years, this creative workforce has grown four times faster than the workforce as a whole.

But behind this success lies much disruption and business uncertainty, associated with digital technologies. Previously profitable business models have been swept away, young companies from outside the UK have dominated new internet markets, and some UK creative businesses have struggled to compete.

UK policymakers too have failed to keep pace with developments in North America and parts of Asia. But it is not too late to refresh tired policies. This manifesto sets out Nesta's 10-point plan to bolster one of the UK's fastest-growing sectors. 

Click here to read the full report.

Published: April 2013.



Creative Skillset Employment Census 2012


The Creative Skillset census is the UK's most comprehensive survey of creative employers.

Taken together with previous censuses, it provides insight into the changing composition of the UK creative industries' employment patterns and geography over time.

It includes up-to-date and detailed estimates of the size and shape of the UK creative media industries' workforce as a whole, as well as covering separately: television, film, interactive media, radio, facilities, animation, corporate production, computer games and VFX.

It also considers the representation of women, Black, Asian and Minority Ethnic groups (BAME) and people with disabilities, enabling consideration of the changing representation of diverse groups across the industries.

Read the full report here