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Creative Economy
Young people get insight into creative jobs in Discover Creative Careers initiative
updated
November 6, 2025
Published on:
November 6, 2025
A campaign aims to change young people's perceptions of creative jobs (Image: DCMS)
Throughout November 2025, the Discover! Creative Careers initiative will be reaching out to encourage young people to explore job possibilities across the creative industries.
Discover! Creative Careers provides year-round opportunities for young people to investigate the variety of jobs across the creative industries, with a particular focus of activities in November. The aim is to grow awareness, consideration and take-up of creative opportunities among teenagers, and their parents and carers who influence young people's choices. This year, the programme has a particular focus on 13 to 17-year-olds from under-represented backgrounds and areas.
Designed and delivered jointly by government and industry, Discover! Creative Careers is being promoted through November via a communications campaign from the Department for Culture, Media and Sport that highlights different, real examples of affordable and accessible routes into the creative careers, particularly outside of London - from work experience to college courses for sectors relating to young people’s interests, such as video games, music and film.
The campaign encourages people to find out where their interests could take them, pointing to the Discover! Creative Careers website where they can explore different roles that link to their interests and motivations, as well as explore technical qualifications and various creative courses available on the Skills for Life website.
A particular effort is being made to reach people who live in Greater Manchester, Liverpool City Region, North East of England, West Midlands, West Yorkshire, West of England, and have been identified as facing higher access barriers in entering the creative industries.
Industry support for the campaign has come from Creative UK and its members including Advertising Association, WPP, Ubisoft, ScreenSkills, Ukie, Channel 4, PRS Foundation, IPA, BPI, and UK Music, and the Discover Steering Group.
Advertising Association, Outsmart and WPP Media have facilitated significant in-kind campaign contributions by bringing together a wide range of media partners including Bauer Media Outdoor, JCDecaux, Ocean Outdoor, Alight Media, Open Media, Limited Space, Smart Outdoor and Outdo Media to ensure prominent outdoor coverage of the campaign in addition to the DCMS’s digitally focussed activities.
