For the first time London Fashion Week has become a city-wide celebration of activations and events curated by the British Fashion Council in partnership with key retailers, brands, partners and cultural institutions.
The aim is to engage communities throughout the capital to get involved and capitalise on the success of this global event to reach new audiences.
The BFC has curated a schedule of over 66 brands, 74 stores and 170 events all taking place between Friday 13th and Tuesday 17th September.
The #LFW branding has appeared in storefronts and window displays in internationally renowned shopping destinations such as King’s Road, Mount Street and Regent Street to identify the LFW partners.
London Fashion Week has opened its doors to the public at the main hub, The Store X, 180 Strand, for the first time. The goal is to engage the wider public in fashion, including people who may not have previously engaged with it, driving footfall into the capital, to increase revenue opportunities for all businesses and celebrate the creativity, diversity and openness that makes the capital unique.
This has included inviting the public to go behind-the-scenes of the London Fashion Week Hub to discover an immersive innovative experience which includes Designer Catwalks; Creative Installations; the discoveryLAB: an experiential space where fashion meets art, technology and music and a #PositiveFashion Designer Exhibition where the creative work of progressive designers explores the most compelling stories around sustainability, community and ethics.
Catwalk shows include ALEXACHUNG, House Of Holland and self-portrait. Industry talks have featured Billy Porter, Tony and Grammy Award winning Entertainer and Actor; Eva Chen, Instagram, Director Fashion Partnerships; Henry Holland, House of Holland, Creative Director; Laura Brown, InStyle USA, Editor in Chief; Laura Weir, ES Magazine, Editor in Chief; Lindsay Peoples Wagner, Teen Vogue, Editor-in-Chief.
This year marks the 11th year of The May Fair Hotel as The Official Hotel of London Fashion Week.
Other partners taking part in City Wide Celebration include 50-m, Alex Eagle, Aspinal of London, Bottega Venetta, Brora, Chalayan, Christian Louboutin, Colmar, COS, Diptyque, Flannels, Foot locker, French Connection, Harvey Nichols, Iceberg x 18montrose, Intimissimi, J.Crew, Karl Lagerfeld, Kate Spade, KOIBIRD, La Perla, Linda Farrow, LN-CC, Machine A, Maje, Michael Kors, Microsoft, Miista, Modern Society, NIVEA, Penhaligon's Perfume, Radley, Regent Street Summer Streets, Saatchi Gallery, SHOWstudio, STK, Sunglass Hut, The Fashion School, Tommy Hilfiger UJNG, Uniqlo, Whistles.
Support for London Fashion Week September 2019 comes from a variety of organisations. Official Sponsors: Evening Standard, JD.COM, INC., LAVAZZA, LetsBab, Mercedes-Benz, NIVEA, The May Fair Hotel, The Store X, TONI&GUY, WANG MAO, Official Suppliers: Bags of Ethics, Bare Minerals, DHL, evian, Fashion & Beauty Monitor, The Gel Bottle, Getty Images, Instagram, Laräbar, Launchmetrics, S by Sloggi, With thanks to Propress, Seoulista Beauty and our Official Supporters: The Department for International Trade, The European Regional Development Fund and The Mayor of London.
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