The British Fashion Council (BFC) has released a provisional line-up for London Fashion Week presented by Clearpay, which will run from Friday 17th to Tuesday 21st September 2021 as a physical-digital hybrid.
The provisional line-up currently sees over 100 confirmed participating designers who will present new collections. More details will be released in coming weeks.
The international event will also focus on the importance and joy of clothing through the lens of responsibility, in line with the BFC’s Institute of Positive Fashion mission to encourage best practice as well as future decisions to create positive change in the fashion industry.
Last month, the BFC announced its commitment to the Race to Zero pledging to take immediate action and called on all brands to pledge to the same campaign, set targets and milestones to drive serious change. Similarly, London Fashion Week presented by Clearpay will encourage consumers to play their part as changemakers to create a better world and a fashion industry everyone can be proud of.
The September event will incorporate catwalk shows, presentations, appointments, events, digital content and activations throughout London. In partnership with its Principal Partner Clearpay, London Fashion Week will celebrate the reopening of London by relaunching a City-Wide Celebration programme across the capital, making the best of British fashion accessible to consumers, supporting retail to get back on its feet and opening London Fashion Week to new audiences and communities.
The LFW digital platform, londonfashionweek.co.uk is the Official Digital Hub and will be freely accessible to everyone, industry professionals and global fashion consumers alike, showcasing digital content from the designers, enabling collaboration and bringing together fashion, culture and technology.
The support of partners continues to be crucial to LFW. Principal Partner: Clearpay. Official Partners: Evening Standard, FASHION ZOO, JD.COM, INC, JOOR, Royal Salute, TONI&GUY. Official Suppliers: DHL, Fashion & Beauty Monitor, Fora, Getty Images, Launchmetrics, The May Fair Hotel. Official Supporters: Department for International Trade, European Regional Development Fund and Mayor of London.
For updates, visit https://www.britishfashioncouncil.co.uk/News
Image source: BFC