British brands were showcased during Shanghai Fashion Week March 2019 as part of a series of events with key industry partners to celebrate British design talent.
The project was part of the British Fashion Council’s China Partnerships Strategy, launched last September in Shanghai with Ambassadorial President David Beckham.
The initiative aims to make it easier for UK designers to access the Chinese market easier by supporting talent through networking, content and access partnerships and business support.
Roksanda and Peter Pilotto participated in the launch of a standalone showroom within Chinese fashion trade show Ontimeshow
The British Fashion Council’s aim is to leverage presence and opportunities within the Chinese market more broadly in order to ensure the longevity of the organisation’s work for the British fashion industry within the region. The legacy from the March 2019 activation is to pave the way to involving a larger number of designers with the support of new and existing commercial partners.
The British Fashion Council also celebrated British designer businesses already in market with an event on Friday 29th March at The Middle House. British-based designer businesses in Shanghai hosting catwalk shows include Jamie Wei Huang, Minki, Xu Zhi and Jenny Packham. ASAI, DANSHAN, Feng Chen Wang, Gayeon Lee, Linda Farrow, Marta Jakubowski, Teatum Jones and Xiao Li were also part of showrooms or events.
Caroline Rush, CEO British Fashion Council, commented:
“China has always been an important part of our strategy. Last year we relaunched our China Partnerships Strategy as there is an increasing appetite from British brands to have a presence in market and vice versa. We are delighted to collaborate with Ontimeshow to bring Roksanda and Peter Pilotto, two hero brands of LFW to Shanghai. We hope this is only the beginning of a long-term partnership which will benefit British fashion brands and help them penetrate the Chinese market.”
Yeli Gu, Founder Ontimeshow said:
“We are very honored to cooperate with the British Fashion Council to provide British designers with personalised display space and quality buyer resources. This is a very important step to promote the professionalism and internationalisation of Ontimeshow.”
The British Fashion Council thanked the Department for International Trade for its support towards this activation.