The British Council and British Fashion Council collaborated for a second time on the International Fashion Showcase during London Fashion Week February 2013.
Twenty seven embassies displayed the work of over 110 international emerging designers. The public, together with international press and buyers, had the opportunity to explore these innovative collections throughout the month of February.
Participating countries included Argentina, Austria, Bolivia, Bosnia and Herzegovina, Denmark, Estonia, Jamaica, Luxembourg, the Netherlands, New Zealand, Nigeria, Norway, Pakistan, Panama, Philippines, Portugal, Romania, Serbia, Slovakia, Slovenia, Sri Lanka, Sweden, Switzerland, Tanzania, Trinidad and Tobago, Uruguay and Vietnam.
Each country was asked to present a showcase of emerging designers whom they felt most represented the future of fashion in their region.
A voting committee chaired by Sarah Mower MBE, BFC Ambassador for Emerging Talent and Contributing Editor to US Vogue, awarded the winning country (Estonia) on Sunday 17th February at the official BFC catwalk venue in Somerset House during LFW.
Mower commented: “The shows offer a collective welcome to everyone with an interest in fashion, whether professional or not. London has developed its reputation as a supporter of the future of fashion by being open to ideas and innovation from everywhere - as a city we are multicultural, our art colleges are a magnet for international students and we are always thrilled to be able to get the first glimpse of the new.”