Loading
This site is currently in beta.
Get our free monthly newsletter
The latest news, case studies, events & opportunities across the creative industries.
Thank you! You are now subscribed to our newsletter.
Oops! Something went wrong while submitting the form.

By clicking the Join Now button, you agree to our Terms of Service and Privacy Policy.

Cookies Preferences
Close Cookie Preference Manager
Cookie Settings
By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage and assist in our marketing efforts. More info
Strictly Necessary (Always Active)
Cookies required to enable basic website functionality.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
CreaTech

Model for CreaTech user experience published

updated
February 22, 2021
Published on:
June 4, 2019
January 5, 2021

New Model for Mapping CreaTech

User Experience Model 650px
(Above: Users are at the core of a new model for CreaTech: Image:©Losecaat/Hull)

‚Äç

A new model for mapping innovations in the CreaTech space according to how they are experienced by people has been released in the run up to the CreaTech 2019 conference on June 11 (tickets still available).

The model was developed to help businesses, investors and entrepreneurs orient themselves in this fast-changing space and identify where the opportunities for growth and improved outcomes are arising from the interaction of creativity and technology.

The approach plots technologies and companies depending on whether their output is more actively or more passively experienced by individuals, and also whether their work generates a more emotional or a more functional response from people.

For example, immersive entertainment includes such technologies as augmented reality and virtual reality, whereas robotics and personalised tools are often considered to be more functional and more active as user experiences.

This thinking was used to organise sessions for CreaTech 2019 and forms part of the background to the 'Ones to Watch' report of 50 promising UK businesses and projects, published to co-incide with the flagship CreaTech conference.

There will be more discussion of the model and opportunities to network with companies featured in the 'Ones to Watch' report at CreaTech 2019.

Get our free monthly newsletter

The latest news, case studies, events & opportunities across the Creative Industries sector.

Thank you! You are now subscribed to our newsletter.
Oops! Something went wrong while submitting the form.

By clicking the Join Now button, you agree to our Terms of Service and Privacy Policy.