Catch up on 'Money, Millennials, & the Metaverse: Are Flat Ads Dead?', a webinar covering trends about in-game advertising.
A 2021 report from research firm Newzoo concludes that the global games market is on track to exceed $204 billion in 2023. With three billion players worldwide, video games offer lucrative opportunities for marketers looking to reach traditionally difficult Millennial and Gen Z audiences.
This webinar was hosted by the UK's Department for International Trade San Francisco and the IPA, the UK's premier body for advertising agencies. It covers examples of ground-breaking brand activations in games from UK and US collaborations and industry expert views on what's next in marketing experiences for gamers.
The event was moderated by Julian Douglas, President of the IPA, and Vice Chairman of the VCCP Partnership, the agency group.