Trends created by the interaction of music, technology and changing audience habits are described in '10 x 10: Ten Trends for the Next Ten Years', a report from the music industry body, the BPI, produced by Music Ally and presented in association with BPI official partner Bowers & Wilkins.
Introduced by BPI Chief Executive Geoff Taylor, and ending with a section on key takeaways and suggested further reading, the report looks ahead to the 2020s across a range of dimensions.
It was developed from an event comprising 10-minute presentations made by the guest speakers from across music and tech sectors.
Themes covered include:
· Music and The Metaverse – Stuart Dredge, Editor in Chief, Music Ally
· The Future of Direct to Fan – Tom McNeill, Creator Partnerships Manager, Patreon
· 5G and Music – Emily Savage, Immersive (XR) Commercial Product Lead at Digital Catapult
· Artificial Intelligence – Cliff Fluet, Head of Media & Entertainment, Lewis Silkin; MD Eleven Advisory
· Smart Homes and Smart Cars – Alexandre Jornod, Lead Analyst, Music & Audio Futuresource Consulting
· The Future of Social Audio – Cherie Hu, Founder & Publisher, Water & Music
· The Attention Economy – Will Page, formerly Chief Economist at Spotify, and author of Tarzan Economics
· The Rise of Creator Culture – Mark Mulligan, Managing Director & Analyst, MIDiA Research
· The Future of Music NFTs – Shara Senderoff, Partner/ President, Raised In Space
· The Evolution of Streaming – Joe Sparrow, Writer and Broadcaster at Music Ally
More about the BPI (British Phonographic Industry) – bpi.co.uk
More about Music Ally - https://musically.com/
More about Bowers & Wilkins - www.bowerswilkins.com
Image source: BPI