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Ones To Watch 2021

Curation Zone Limited

Curation Zone LimitedCuration Zone Limited

We algorithmically analyse the world’s top freelance creative talent sources, digitally curating the best options into a frictionless, ranked searchable index. The world's largest curated creative talent marketplace is a major CreaTech innovation, available to clients as a SaaS platform, with a starting price of only £350 per year.

6 of the top 9 searches for freelance are creative roles on Google in the UK. There is currently no easy way to compare creative talent profiles across multiple creative hubs, where talent upload their profiles. It's an inefficient and very time consuming – read, expensive - process.

Being able to quickly analyse the best creative talent options from multiple creative source platforms is; cost effective, more efficient and the selection is always likely better.  It’s also an effective way of helping to create virtual hubs as the need for local hubs, in a remote world becomes less tenable. Do the BBC, for example, really need to develop a hub around their central location, when talent is diversely spread?

Attempting to analyse the data from up to 20 platforms one by one, is basically impossible. Not only is it logistically difficult because of the number of repeat searches needed, but, more importantly there is little consistency across each platform and therefore comparison is never going to be like-for-like.

We map the data into a unified form; normalise it and therefore make it easy to compare – with just one search. For example, we encountered over 190,000 unique creative roles across the 8 platforms we currently have live on our dashboard. This compares with 20,000 unique roles that exist on LinkedIn for all sectors. It's, therefore, clear that there cannot be that many “actual” creative roles. We spent over a year mapping that data into around 400 unique roles, for ease of access and comparison.

We also add new creative source platforms based on need. If someone, using our platform, finds limited data on a recommended creative talent, we search Google to see where else they may be present – this helps us keep up to date with where the creative talents are going, as some platforms fall out of favour and others in. If we find that person on a platform we are not tracking, we analyse how much data they have and add them to the dashboard if it makes sense for our clients.

Handling data this way ensures we have the most popular platforms covered and each creative freelancer’s data is the most up to date. It ensures that our platform always remains relevant and up to the minute.

Our system is always going to be quicker when searching across multiple sources, it's choice is also more broad, and we make it super easy for clients to save their search results. This enables anyone, at any time to come back to what they started, maybe, weeks ago, as all searches and results from those searches will be saved.

I spent over 18 years traveling the world, employing freelance creative talent, I know how hard it can be to find the right talent. I even invested in a leading crowd sourcing platform, only to realise they know next to nothing of their community.

Our system is built around three fundamental areas:

CREDITS
What job credit data can we find on each creative talent; whom have they worked with and when?
AWARDS
Have they, or more specifically, any of their work been awarded?
RECOMMENDATIONS
Have they or their work received any source platform, or other recommendations?
ENGAGEMENT
How engaged are people with them and/or their work?

We then built a scoring algorithm based on the role each creative states that they do. The data science behind the system is complex, with an anti bias system, based around recency, built in, but from a UI/UX perspective, simple.

We found some interesting anomalies, for example, at least 25% of creative talent, have no experience of actually doing what they claim to be their role.

Using simple search options; role, sector, location, level of experience, we will find the perfect matches for each search every time.

Since November 2020, we have been working with Dentsu, having agreed for them to use our platform as their only sourcing solution for finding and discovering creative freelancer’s globally.

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