diversity in Advertising


 IPA Diversity


The Institute of Practitioners in Advertising is committed "to improving diversity within the advertising and marketing communications industry" and works "collaboratively with our members, to demonstrate the value of diversity to creativity and effectiveness.

On the IPA's Diversity Hub, the organisation provides guidance for the advertising sector on how to take action to increase diversity within the industry.

This includes information on the IPA's diversity targets, practical steps, portrayals of diversity in ad campaigns, and advice on measuring diversity among staff.

The IPA’s Talent Leadership Group (TLG) chaired by Rick Hirst (Carat) and Julian Douglas (VCCP) acts as an advisory board for the hub. The hub is central to the agenda of Tom Knox, IPA President from 2015 to 2017, which stresses advertising’s role as a culturally, socially and economically enriching force for good.


For information on diversity in advertising, contact:

Leila Siddiqi
Head of Diversity
0207 201 8265