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The IPA is the trade association and professional institute for over 250 UK-based advertising agencies; 50 per cent of which are the UK offices of multinational networks.  They help manage UK brand investment of over £30bn per annum, on behalf of around 5,000 businesses and 10,000 brands - 36% of which are international.

IPA member agencies represent the spectrum of communications disciplines; media planning and buying, consumer insight and creative, integrated, experiential, outdoor, search, social and digital.

The IPA leads the world in effectiveness measurement; since 1980, the organisation has been collating case material to demonstrate payback from advertising investment through the IPA Effectivenesss Awards.

Key contacts

Janet Hull 1663           Leila

Janet Hull
Director of Marketing
& Reputation Management 

      Leila Siddiqi
      Marketing Executive





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The Advertising Association promotes the role, rights and responsibilities of advertising and its impact on individuals, the economy and society. Responsible businesses understand that there is little point in an advertisement that people cannot trust. That's why, over 50 years ago, the Advertising Association led UK advertising towards a system of independent self-regulation which has since been adopted around the world. There are nearly thirty UK trade associations representing advertising, media and marketing. Through the Advertising Association they come together with a single-voice when speaking to policy-makers and influencers.

Contact details

Matt Bourn
Director of Communications
Advertising Association
7th Floor North
Artillery House
11-19 Artillery Row
London SW1P 1RT


The Chartered Institute of Marketing (CIM)


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For over 100 years, CIM has supported, represented and developed marketers, teams, leaders and the profession. We’re the world’s leading professional marketing body with over 28,000 members worldwide, including more than 3,000 Chartered Marketers. We believe marketing is the critical factor in driving long term organisational performance. Our mission is to create marketing advantage for the benefit of professionals, business and society.

In a world of increasing competition, transparency and change, finding a valued business advantage has never been as challenging. CIM strives for business leaders and opinion formers to recognise the positive contribution professional marketing can bring to their organisations, the economy and wider society.

With 130 CIM study centres, in 36 countries, delivering our world-renowned qualifications and over 90 training courses, we’re uniquely able to improve marketing capability at an individual and business level.


Contact details

CIM Moor Hall
T: +44(0)1628 427500




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The APA is the UK trade body for production, post production and VFX and editing companies making commercials.

Its objective is to create the best possible business environment for its members to operate in. APA provide standard contracts, production advice, recommended crew rates, advice on non standard contracts and copyright, disputes resolution, training, promotion and marketing members services and helping members to access new markets in the UK and internationally.

The APA helps provide a framework within which members can manage their key business relationships. The standard production agreement is the basis on which production companies are engaged by advertising agencies. Our work with the agencies association, the IPA, addresses production issues and enables us to help members resolve disputes. 

Contact details

Steve Davies, CEO


Creative Skillset


 Creative Skillset

Creative Skillset empowers the creative industries to develop skills and talent. It influences and shapes policy and secures vital investment for individuals to become the best in their field and for businesses to grow. As an industry body for the creative industries, it works across film, television, radio, animation, visual effects, games, fashion, textiles, publishing, advertising and marketing communications.

Advertising contact

Jill Fear
Account Manager: Advertising and Marketing Communications
Tel: +44 (0)207 713 9807

General contact details

Creative Skillset
Focus Point
21 Caledonian Road
N1 9GB

Tel: +44 (0)207 713 9800

For more information, visit


UK Trade & Investment (UKTI) 

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UKTI works with UK-based businesses to ensure their success in international markets, and encourages the best overseas companies to look to the UK as their global partner of choice.

UKTI has professional advisers both within the UK and across more than 100 international markets. It also has a co-ordination role across government to establish a more systematic approach to relationships with companies which are the most economically significant investors and exporters.

Contact details

John Durkan,
Senior Manager,
Creative Industries,

UKTI’s London HQ
UK Trade & Investment
1 Victoria Street
London, SW1H 0ET
United Kingdom





The International Visual Communications Association exists to represent its members to Government and other stakeholding bodies and to promote effective business and public service communications of the highest ethical and professional standards.

The Association aims to be a centre of excellence for best communication practice and works with production companies, freelancers, support service providers and clients of the industry to represent their interests and help maximize their competitiveness and professionalism.

Contact details


Marco Forgione