GAME TOPON, a free online event on Thursday May 2021, is open to all UK game companies and publishers interested in monetising and adapting games in the Chinese market. Topics covered will include publishing processes in the Chinese games market, how to transfer income from China legally, and how to embed local monetisation and ad networks. The speakers are industry professionals with experience of the gaming industry, mobile applications and mobile advertising. They include Harry Yang, CMO at TopOn; Christine Liang, CEO at TopOn; and Vivian Dong, Senior Publishing Manager at JoyPac The event is scheduled to run on Zoom between 10.00 BST and 11.30 BST.
The Advertising Association, together with other advertising bodies, IPA and ISBA, will hold UK advertising's annual industry summit, LEAD, on 8 February 2024 at the Queen Elizabeth II Centre in Westminster, London.