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CITIB 2022 Case: Advertising

Published on:
December 6, 2022

Using the events branding of 'UK House', leading UK advertising industry bodies and the Department for International Trade, have co-operated to showcase UK skills and creativity and to network at global conferences and festivals such as SXSW, Cannes Lions, and the Shanghai International Advertising Festival.

Brought together under the name of the UK Advertising Exports Group (UKAEG), participants include the Advertising Association, the Advertising Production Association (APA), the British Promotional Marketing Association (BPMA), the Creative Industries Council (CIC) and the Institute of Practitioners of Advertising (IPA).

For 2023 and beyond, UKAEG plans to build on work with key markets such as the US, Europe and China and expand into new markets such as India, Middle East & North Africa, where there is a growing demand for work from UK advertising.