UK creative work awarded at Cannes Lions festival
(Above: adam&eveDDB's 'Buster' - a UK winner at Cannes Lions. Source: agency)
Leading UK advertising campaigns were recognised by the judges at the 2017 Cannes Lions Festival of Creativity.
Winning campaigns at the prestigious global awards event included adam&eveDDB's 'Buster the Boxer' Christmas campaign for John Lewis and its 'Tiny Dancer' advertising for John Lewis Insurance, the Rio Paralympics marketing created by 4Creative and OMD, and Saatchi & Saatchi London's innovative 'Fleetlights' work for Direct Line insurance which showcased the potential for drones to improve safety on badly-lit roads.
Other multiple winning UK agencies included J Walter Thompson London, Publicis London and Iris.
Members of the Institute of Practitioners in Advertising, which represents advertising professionals, won in total 61 awards across 19 categories. Find a list of IPA agency wins here and list of all UK winners here (registration required).
Each UK success in Cannes was greeted by a roar in real time from an animated billboard of a lion as part of a GREAT campaign produced for the Department of International Trade by the agencies, WCRS and Gyro.
Published: June 29, 2017.