creatives optimistic for 2015


The UK creative industries entered 2015 in upbeat mood after enjoying economic growth and increased government recognition in the previous 12 months.

Industry leaders see new opportunities created by digitisation, changes to UK tax and investment rules and educational schemes such as the planned National College for the Creative and Cultural Industries.

They believe these developments reflect the increasingly high profile of the creative industries which are generating new UK jobs at a much faster rate than the national average, according to new official data.

The findings are from an exclusive survey conducted by the, which was created by a partnership of industry and government to promote UK creative industries.

The survey asked selected industry and government figures to name the highlights of 2014 for the creative industries and predict key factors affecting creative organisations in the next 12 months. Read the thoughts of leaders in different creative sectors here.

The most regularly-cited positive move was the extension of tax relief from high-end TV, animation and film to include videogames and live action children’s TV which is expected to encourage investment in indigenous games and entertainment content.

Another highlight was the launch of ‘Create UK’, a unified, long-term growth plan for the creative industries which prioritised shared areas of importance such as intellectual property, education and access to finance.

Others applauded the rise of crowd-funding and related forms of alternative financing as developments which could improve access to capital among creative start-ups and growing businesses. 

Manchester, Bristol and Brighton were chosen as the UK cities outside London with the best future growth prospects in the creative industries.

UK Cities Survey 

Above: Survey respondents were asked, Which three UK cities, excluding London, do you think have the most opportunity for growth in the creative industries? 

Internationally, the US, China, Brazil and Japan were named as potential areas for increased trading and inward investment to benefit UK creative exporters.

Ed Vaizey, Minister for Culture and Digital Industries, said: “2014 was a spectacular year across the creative industries. Our music, film and video games continue to take the world by storm. We can surely look to 2015 with the expectation of even greater things to come.

Matthew Fell, Director for Competitive Markets at the CBI, said: “2015 is likely to see international demand increase yet further for British creative content and services. Sales to south east Asia, India and China are increasing exponentially. As the middle classes in these markets continue to grow and increase expenditure on culture, leisure and entertainment, the UK’s creative industries have the opportunity to flourish.”

Respondents, however, also saw New York, Sao Paulo, Berlin and Paris as potential rivals to London's position as a global creative capital.

Responses to the survey were supplied from: the Advertising Association, Arts Council, CBI, Creative England, Creative & Cultural Skills, Design Council, DCMS, Microsoft, Ukie, UKTI.

You can read the full release here.