LONDON THEATRES DO RECORD BUSINESS IN 2013
London theatres enjoyed record ticket attendances and revenues in 2013, generating £97.5m of VAT receipts for the UK Treasury.
Attendances for 2013 were up 4% on 2012 to 14,587,276 with gross sales rising by 11% year on year to £585.5m, according to the figures from the Society of London Theatre.
The increase in revenue can be largely attributed to an improved seat capacity of 72.7%, compared to 69.2% in 2012. Advanced sales were also strong, rising by an average of 21%, and peaking at over £70m in December. These figures showed the benefit of new musical openings in London such as The Book of Mormon, Charlie and the Chocolate Factory and The Commitments, which helped push attendances to musicals up by 3% to 8.2m.
Almost 600,000 more people attended London theatres in 2013 than in the previous year, at an average ticket price of £40.14. The figures are based on data compiled from 52 major theatres in both the commercial and grant-aided sectors located in central London.
Source: 2013 Box Office Figures, the Society of London Theatre.