Immersive projects win £18m funding
A total of £18 million government and industry funding has been awarded to projects developing the next generation of immersive experiences. Using virtual reality, augmented reality and mixed reality, the projects will create cutting-edge immersive experiences which will be tested at scale on real audiences.
The projects are part of the Industrial Strategy Challenge Fund’s audience of the future programme, delivered through UK Research and Innovation. Through this programme, government is helping the most talented storytellers across the UK create engaging immersive experiences.
The demonstrator projects will develop immersive experiences in 3 areas; sports entertainment, performance, and visitor experience.
The Royal Shakespeare Company (RSC) will lead a consortium of 15 specialist organisations from the theatre, music, video production, gaming and research industries to create a live performance unbound by location. Audiences will use mobile phones, extended reality headsets and live streams to experience live performance like never before.
Factory 42’s consortium will create 2 multi-sensory, interactive worlds in London’s Natural History Museum and Science Museum. At the Science Museum, visitors will take part in a mixed-reality detective experience featuring high-resolution 3D scans of robots. The Natural History Museum will bring dinosaurs to life through the story of a palaeontologist’s discoveries. Shorter versions of both experiences will tour shopping centres across the UK.
This project will create a new esports platform called WEAVR that uses gameplay data to transform how remote audiences experience first esports, and further down the line physical sports.
WEAVR will be developed by a consortium that includes ESL, the largest esports content producer in the world, as well as academics and innovators across immersive technologies, data-driven content production and broadcast.
Read the full Government release.
Related: Five English locations get £20m Cultural Development Fund investment
If you would like to receive our Creative Briefing emails about relevant international news concerning the UK creative industries, please sign up here.