2014 highlights - design


John Mathers, Chief Executive, Design Council:

"Design remains integral to economic growth. In the UK, for every £1 invested in design, businesses can expect over £20 in increased revenues and over £4 in net operating profit. That’s why every year an estimated £33.5bn is spent by UK businesses on design. There has been a shift in the political view of design at the highest level. 

"One of the highlights of 2014 was the launch of the Design for Europe, a collaborative campaign helping to spread the power of design across the continent. The site will be a one stop shop for anyone interested in finding the latest tools and techniques for applying design - https://www.designcouncil.org.uk/projects/design-europe. The online resources will be supported by a programme of events for business people, public service managers and policymakers. It is a fantastic example of how the UK is leading the field in design and showing its full power to innovate and inspire."



predictions for 2015 - DESIGN


John Mathers, Chief Executive, Design Council:

"We are very supportive of the proposals to appoint a Head of Design in every UK government department and a Chief User Officer on all large government infrastructure projects, and believe that this trend will continue to flourish.

"We’ve already seen, through our own work with local authorities, that design is being recognised as a catalyst for positive change and a mechanism to increase effectiveness and efficiency. With the help of the unifying Design Industry Roundtable, I believe design will be incorporated throughout the decision making process and the delivery of high-level, big budget projects.

"The Design Commission’s report, Designing the Digital Economy, showed how the application of key design techniques in digital enterprise is vital for economic growth, job creation and improved, sustainable communities. UK design will continue to be influential on FinTech, with new developments being made all the time.

"Further, the continued development of the Internet of Things will create jobs and opportunities. To counterbalance the tech focus, we believe there will be a resurgence of great product innovation. That’s why we’re funding ten new product ideas via our accelerator project, Design Council Spark."