Focus on creative Newcastle
(Above): Eve: Valkyrie, a multi-player game developed by CCP in Newcastle.
With the city's talent leaving their mark on the likes of Apple, Marvel superhero movies and the JK Rowling website, Pottermore, Newcastle should be better known.
A new report on the city has shone a light on a spate of successful digital and branding businesses in the region, a net exporter of creative output, whilst acknowledging that Newcastle could do more to market its creative credibility and commercial attractiveness.
The report produced by The Drum magazine and supported by the IPA and Creative England, focuses on local businesses that have made an international impact such as:
- Atomhawk, a company that provided design concepts for the look of movies such as Guardians of the Galaxy and Avengers: Age of Ultron, and for games such as Mortal Kombat X
- Th_nk, the agency which helped develop Pottermore, the JK Rowling website
- CCP, an Icelandic company that set up a Newcastle base which developed the multi-player game, Eve:Valkyrie (shown above)
- Former Newcastle Poly student Sir Jonathan Ive is Apples Senior Vice President of Design and one of the most influential voices in the design world.
The report also discusses the practice of local businesses collborating on work, the buoyand local mood and initiatives in the city to secure future talent.
It was launched as part of an event at The Core in Newcastle.
Published: June 11, 2015.