Reasons to choose UK publishing
1. THE UK OFFERS SCALE, EXPERIENCE AND FLEXIBILITY
The UK has a vibrant publishing sector covering books, electronic publishing, newspapers and magazines. The UK book publishing sector is one of the most successful in terms of the breadth, depth and quality of the content it publishes and the multiple ways in which it brings content to market.
The country has the second-largest book publishing sector in europe, according to the Federation of European Publishers, and its customer publishing industry, which operates across print, web and other digital media, is the most developed in the world. (Source: Content Market Assocation)
The UK newspaper sector is a global leader in news media and carries influence both through the power of its journalism and the commercial opportunities it offers to advertisers. The rise of readership using digital media has been well documented but industry analysts are increasingly pointing towards the engagement readers have with the printed newspaper as an important resource for advertisers which may have been overlooked in recent years.
2. UK PUBLISHING IS AN INTERNATIONAL SUCCESS
Over 40% of UK book sales are from exports of physical books outside the UK (Source: PA Statistics Yearbook 2012, The Publishers Association).
According to the same source, the value of physical UK book exports rose by 4 per cent between 2008 and 2012 and overseas distribution of fiction books rose by 11 per cent in both value and volume in 2012.
The PA estimates that between 2008 and 2012 the value of UK exports of physical academic and professional books rose by 13 per cent, helped by a 34 per cent rise in revenues from sub-Saharan Africa. Sales of English language training books and physical school books have also been strong.
The UK's magazine sector is one of the most competitive and vibrant in the world, and has historically been strong at launching brands such as The Economist and FHM that have gone on to international success.
UK news groups have also proven adept at developing web brands for an international audience with the Daily Mail, The Guardian, and Financial Times all attracting large overseas audiences for their mixture of news, commentary and interactivity. For example, in November 2013 the Mail Online attracted a record 168m browsers and The Guardian just under 84m. (Source: Newsworks)
3. THE INDUSTRY IS EXPERT IN DIGITAL PUBLISHING
Total book sales in digital and physical formats grew 4% in 2012 to a total of £3.3bn, according to The Publishers Association Statistics Yearbook 2012. The 2012 rise was boosted by the impact of digital, with total digital sales up 66% (£411m), total consumer e-book sales up 134% (£216m) and total fiction digital sales up 149% (£172m).
Publishers have developed the skills to create content for tablets, smartphones, games and other platforms.
Digital audiences for the local newspaper sector increased by more than half in the past year and national newspapers also grew (Source: ABC). Publishers are adept at using social media to drive traffic to their content with figures from Trinity Mirror showing that more people engaged with content from the Daily Mirror’s website on Facebook in January 2015 than any other source in the UK, including the BBC - up by more than 11 times on the same period the previous year. (Source: Trinity Mirror/Newswhip).
4. UK publishers have global influence
The international importance of the English language gives the UK publishing industry a powerful competitive advantage. New opportunities for UK publishers in non-English-speaking countries are being created as English increasingly becomes the preferred second language in many markets.
The UK is an international leader in the production of Scientific, Technical and Medical (STM) research journals and databases, and business-to-business information. UK publishers have also played a leading part in the development of the international market for works in English from other cultures, such as African, Caribbean and Indian literature.
The annual London Book Fair is one of the world’s leading events for rights negotiation and the sale and distribution of content across print, audio, TV, film and digital channels. Some 25,000 publishers, booksellers, literary agents, librarians, and media and industry suppliers from 113 countries attended the fair in 2013. (Source: London Book Fair)
UK newspapers remain hugely influential, often publishing stories which set the agenda across the world. The Guardian’s revelations about state surveillance on phone and internet communications in the United States based on information passed to the paper by Edward Snowden remained high on the world agenda for months earning the paper the Pulitzer Prize for public service.
5. UK Publishing supports culture and wellbeing
Newspapers play a special role in society promoting literacy and keeping people informed about things they have a right to know about.
UK newspapers promote literacy through campaigning such as the Evening Standard’s long standing 'Get London Reading' campaign which has helped more than 2,300 children at 280 schools, as well as receiving the backing of celebrities and politicians. The Sun ran a campaign called 'Get Kids Reading' which aims to promote literacy among young people.
The UK’s publishing and creative scene seeds creativity in other sectors, like film, television, games, live events and theatre. Thirty-one of the top 200 films at the world box office between 2001-2011 were based on stories and characters created by UK writers and these titles together have earned more than £12bn globally. Half of the top 20 global box office successes of the last 11 years were based on novels by British writers. (Source: BFI)
The UK’s school, college and higher education systems rely almost entirely on textbooks and other learning resources supplied by the country's commercial publishing industry. UK publishers play a major role in the support of the research, scientific and professional communities.
Newsprint, used to produce newspapers, is an environmentally sound, renewable resource which comes from managed softwood coniferous forests, mainly in North America and Europe, where for every tree cut down, two or three more are planted. UK publishers' use of recycling is well above UK government's targets for the industry.