CREATECH RETURNed IN 2018 TO DRIVE GROWTH AND PARTNERSHIPS IN NEW CATEGORY
Createch 2018 Conference(#createch) took place in London on June 12: the agenda is here. The event brought together business leaders, chief marketing officers, innovation directors, entrepreneurs, creatives and technologists to showcase the growth potential of the burgeoning Createch sector built on the interaction of creativity and technology.
The Conference, part of London Technology Week, celebrated the role of Createch in economic growth and job generation globally, both in the creative industries and across the wider economy.
It followed last year’s inaugural event which defined Createch as the umbrella term used to cover the emerging genre of activities in which technology enables creativity to produce new, value-added products, services or experiences – and vice-versa. Watch the short film previewing the Conference and summarising 2017 highlights below.
Analysis suggests that £36bn of Gross Value Added in the UK creative industries – about 43% of the total – can be attributed to Createch occupations. This figure is expected to increase as Createch is more widely used.
Createch 2018 sought to:
Further define the global proposition for UK Createch enterprises
- Accelerate Createch business models in different industries
- Catalyse international Createch partnerships
- Reinforce the UK’s position as the global centre for creativity
The event highlighted the challenges and opportunities posed by disruptive technologies such as block chain, AI and machine learning, immersive technology, and the merging of the merging of the physical with the digital and how the creative sector is best placed to capitalise on these.
- The Rt Hon Matt Hancock MP, Secretary of State for Digital, Culture, Media &Sport
- Nicola Mendelsohn, Co-Chair Creative Industries Council and VP EMEA Facebook,
- Stef Calcraft, Dentsu Aegis
- Jeremy Silver, Digital Catapult
- Julian Baker, Imagination
- Cliff Fluet, Lewis Silkin
- Sarah Golding, THE & Partnership
- Luke Scott, RSA
News: Createch event defines emerging new category
Published: March 6, 2018.