Mergers and acquisitions in marketing and media – Q1 2018
Mergers and acquisitions (M&A) in the marketing and media sectors have recorded a strong start to 2018, with the first quarter more buoyant than the same period in 2017.
This year’s steady start sees pent-up demand continue to drive activity, according to Kingston Smith's Marketing & Media Deal Tracker. With 70 deals already completed in 2018, preliminary data suggests the year may be off to a record start.
Pent-up demand due to 2016 and 2017’s Brexit related slow-down is driving the strong activity. Consultancies such as Oliver Wyman and Deloitte continue to seek out acquisitions, reinforcing their desire to bring non-core activities and skillsets in-house.
With the General Data Protection Regulation (GDPR) due to come into effect next quarter, data protection laws are at the forefront of the minds of business leaders and indeed consumers. Increased interest in data analytics and events businesses is set to continue. As we head into a post-GDPR environment, tailored audio advertising and experiential marketing will become more prevalent.
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