Facts and Figures

Facts and Figures

The UK advertising economy is one of the most sophisticated and dynamic in the world. This page includes links to relevant reports and statistics on the sector.

Advertising - Headline statistics Advertising - Headline statistics

Key official data on the UK advertising & marketing sector.

Advertising Exports infographics Advertising Exports infographics

Infographics on the exports success of UK advertising. 

Global creative advertising rankings Global creative advertising rankings

The UK advertising industry ranked second worldwide for the number of creative awards won in 2016, according to the Gunn Report. Read more on this annual global ranking.

Digital advertising Digital advertising

The UK has one of the highest percentages of adspend invested in digital media. 






The UK is the most important market in the world for advertising as a percentage of GDP.

How advertising fuels the economy How advertising fuels the economy

Advertising adds £120bn to UK GDP by raising the level of economic activity and boosting productivity.

Publications Publications


Books, forecasts and reports from the UK advertising sector.

UK Media Habits UK Media Habits

An overview of UK media consumers' behaviour.

UK advertising qualifications UK advertising qualifications for export


UK advertising takes the educational quality of its people seriously. Find out more about the qualifications the industry offers.